On-Board With A Dream: Skateboarding Teen, Muhammad Ayubbi

By:Joe Pettigrew On:
  The Person, Passion & Pursuit  Nothing is more important to us here at GoodBoy Clothing than to see a person pursue their passion, enjoy the work they do and thrive while doing it. Many times, some do not know what they can do, what potential they have, or the road that may enhance their success rate. We recently had the privilege of meeting a special person who had that in mind. His name is Muhammad Ayubbi, a 15-year-old slim kid, with a bashfully, reserved smile; who has an unquenchable thirst for skateboarding and wants the world to know. He lives a board-pushing saturated lifestyle in his current residency of Ann Arbor, Michigan and he recently decided that he wants to take his...

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Can We Change The Game Of The Fashion Business?

By:Joe Pettigrew On:
    Shima, a Bangladesh  garment worker  says goodbye to her daughter because she can't provide her with a better life. Inside the fashion business: The fashion business is notably responsible for creating $40 million jobs in many developing countries, mainly for women with small children in the Indian countries of Bangladesh and Cambodia. These workers receive less than $ 3 dollars a day, while being exposed to deadly chemicals on a daily bases and are violently attacked by upper-level management if they do not cooperate with given working conditions and we as Americans benefit greatly from this trade off. Our need to look pleasing to the outside world comes with some major costs. Approximately $80 billion dollars annually is being spent worldwide, and...

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Fresh Dressed

By:Lu Fuki On:
In the “hood” there is one word that expresses when someone has a unique flare for fashion and style, “fresh”. This documentary “Fresh Dressed”, is an odyssey of how street fashion rose from the fringes of a society filled with violence and disenfranchised youth, was able to impacted the high fashion industry. The film shows how hip-hop fashion rose up from the southern plantation, to the churches, to the gangs in the South Bronx, and finally to corporate America where it has made billions of dollars.   Directed by Sacha Jenkins , the documentary highlights hip-hop’s cultural fashion and styles from various hip-hop luminaries like (and not limited to) Tupac, Kanye West, Nas, and Run DMC who brought sneakers into mainstream...

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Slumflower: A Film That Breaks Barriers

By:Lu Fuki On:
Written By: Lu Fuki Josh Kissi and Travis Gumbs of Street Etiquette editorial project Slumflower displays the black perspective of cultural "otherness" while interfacing the ideas of well dressed street/urban style like bowties, sportcoats neckwear etc. All the while breaking the notions that classic style is limited to specific class structures and old traditions and challenging the notions of inner-city and urban grooming. The story is about 10-year-old who wants to be botanist. He lives and dreams in New York City he plays between reality and fantasy. Just like Street Etiqutte's notion of style and urban life, the boy challenges the reality that's given to him and confronts it with his imagination in which flowers grow in the concrete jungle of limited minds. Watch the movie below SLUMFLOWER (2015) from Street Etiquette...

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